I notice Nike is encouraging people to “sponsor” one of the 22,850 steps they have worked out Paula Radcliffe will need to complete in order to finish the Olympic marathon, promoted via a text message-backed campaign in halfwit’s comic the Sun this week. The reason I notice this is because my dad has put [...]

I’m thoroughly enjoying Journey to the East, Jamie Hewlett and Damon Albarn’s animated title sequence for the BBC’s Olympics coverage. Much better than some of the dross that’s actually taking place in Beijing - I mean, really, who wants to watch the Czech Republic win gold in shooting, let alone watch it in high definition, [...]