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Here’s an interesting piece in the New York Observer about the growing trend towards journalists becoming “brands”.
According to the piece, gone is the “journalistic culture in which columnists were the only ones allowed to have a personality, and everyone else’s bylines were practically interchangeable”.
Not too long ago only the giants of the mainstream media world—the [...]
UKTV G2, possibly the daftest named channel on TV (is it actually a TV channel or is it a section of the Guardian?) is changing its name to Dave. I can only applaud this decision. Dave is a fine name and I’m sure the channel will live up to its tag line as “the home [...]
Witness the power of hype. This mystery trailer has echoes of Blair Witch Project and is causing similar ripples. It’s a film that doesn’t even have a title yet but is sending YouTube theorists into a frenzy.
Perhaps unsurprisingly, Project Slosho/Cloverfield/1-18-08 as it’s variously known, is produced by JJ Abrams of Lost fame – a man [...]
It seems highly likely to me that Deutsche Telekom, owner of T-Mobile, is going to pull out of its sponsorship of professional cycling after the conclusion of this year’s Tour de France, in fear of the damage being done to its brand by an association with drugs.
Doping is, as usual, turning into a major scandal [...]
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