Archives for the ‘marketing’ Category

Project Slosho, Cloverfield, 1-18-08 (or whatever it’s called)

Witness the power of hype. This mystery trailer has echoes of Blair Witch Project and is causing similar ripples. It’s a film that doesn’t even have a title yet but is sending YouTube theorists into a frenzy.
Perhaps unsurprisingly, Project Slosho/Cloverfield/1-18-08 as it’s variously known, is produced by JJ Abrams of Lost fame - a man [...]

T-Mobile ponders future of cycling sponsorship amid doping scandals

It seems highly likely to me that Deutsche Telekom, owner of T-Mobile, is going to pull out of its sponsorship of professional cycling after the conclusion of this year’s Tour de France, in fear of the damage being done to its brand by an association with drugs.
Doping is, as usual, turning into a major scandal [...]