David Quinn published this entry on Wednesday 24 October, 2007 at 11:08 pm. It's been filed in the blogging + journalism + marketing category . {Comment}
Here’s an interesting piece in the New York Observer about the growing trend towards journalists becoming “brands”.
According to the piece, gone is the “journalistic culture in which columnists were the only ones allowed to have a personality, and everyone else’s bylines were practically interchangeable”.
Not too long ago only the giants of the mainstream media world—the [...]
David Quinn published this entry on Monday 08 October, 2007 at 10:45 pm. It's been filed in the marketing + television category . {7 Comments}
UKTV G2, possibly the daftest named channel on TV (is it actually a TV channel or is it a section of the Guardian?) is changing its name to Dave. I can only applaud this decision. Dave is a fine name and I’m sure the channel will live up to its tag line as “the home [...]
David Quinn published this entry on Saturday 28 July, 2007 at 3:28 pm. It's been filed in the marketing + movies + pr category . {1 Comment}
Witness the power of hype. This mystery trailer has echoes of Blair Witch Project and is causing similar ripples. It’s a film that doesn’t even have a title yet but is sending YouTube theorists into a frenzy.
Perhaps unsurprisingly, Project Slosho/Cloverfield/1-18-08 as it’s variously known, is produced by JJ Abrams of Lost fame – a man [...]
David Quinn published this entry on Tuesday 24 July, 2007 at 7:05 pm. It's been filed in the marketing + television category . {Comment}
It seems highly likely to me that Deutsche Telekom, owner of T-Mobile, is going to pull out of its sponsorship of professional cycling after the conclusion of this year’s Tour de France, in fear of the damage being done to its brand by an association with drugs.
Doping is, as usual, turning into a major scandal [...]