Words Dept.: entry

There have been a couple of interesting developments on the local web publishing scene in recent days. Firstly, it looks as though Manchester Confidential’s paywall model has rather sheepishly fallen over after three months because boss Mark Garner finally realised some time after everyone else that it never had a hope of working.

Commenting on a post on this blog in January, Garner said he wanted ManCon to “stick out like a sore thumb” – as though this is the key criteria for success in online publishing. He has since presumably realised that much, much more is needed to sustain a subscription-based model, and he has been unable to provide it. As another commenter wrote here back then, all ManCon managed to do was to cull its readership, thus alienating advertisers. Was this really so difficult to predict?

Over at How-Do, the sentiment seems to be that everyone should salute Garner for his boldness and for admitting it didn’t work. Fair enough. I’m just curious about those subscribers who signed up for ManCon for a year, paying up to £100 each. Will they be getting a refund?

Elsewhere in the world of Manchester-based online publishing, a new “hyperlocal” news site called Inside the M60 has launched. (Hyperlocal, in case you hadn’t realised, is the new word for “local”. Just as “binge drinking” is the new word for “drinking”, “hyperlocal” sounds zeitgeisty and now-ish and everyone is getting terribly excited about the concept.)

Inside the M60 was created by journalists Louise Bolotin and Nigel Barlow. According to its own “about” page:

As a result of cost-cutting measures, local papers have by nature become more insular, relying more and more on “churnalism” and breaking that crucial relationship with their readership and their customers, the advertisers. There are, therefore, opportunities for niche journalism projects with a small cost base that take advantage of the low cost of entry and can act as the voice for these communities.

The site has was only properly launched yesterday, so it will be interesting to see how it develops. It wants a range of contributors from different areas of the city to become “community reporters”. Once these slot in, the potential for genuine scoops seems realistic, particularly since the Manchester Evening News closed its local offices last year and now makes all its local reporters work out of central Manchester.

Presumably Inside the M60 is not expecting to recruit an army of NCTJ-trained hacks to man the bureaux in Crumpsall and Beswick and so the mysterious people who constitute “the general public” will be relied on to provide content. Michael Taylor has highlighted what he sees as the “chasm between the present reality of bloggers and the needs of a well-informed society”, using a crass question about Sir Richard Leese posed on Inside the M60′s Twitter stream as the basis for his argument.

I’m not so frosty towards the  idea of “amateur” news bloggers providing a useful service because I don’t believe that only journalists can do what journalists do. After all, some journalists aren’t very good at their jobs and there’s no reason why a moderately intelligent person with good contacts in a local community can’t break decent stories. But, on the other hand, some form of quality control will need to be put in place in order to retain accuracy and, ultimately, credibility. A dispassionate approach to an issue is often the best way to expose it. Nobody listens to a (hyper) local ranter with a chip on his shoulder, and that sort of approach is something that will need to be avoided.

I’m reluctant to be too critical of Inside the M60′s content given the site’s tender age but since its creators are ready to criticise what they see as the weaknesses of other local media, I reckon a little constructive criticism is justified. Firstly, I spotted a lot of typos on the site, including Harpurhey being misspelt, lots of mis-spaced, glitchy commas and the odd half-written paragraph. There also seems to be a bit of an over-reliance on press releases and surveys, which, of course, fall into the category of “churnalism” that the site is railing against. For example, of the ten stories on the front page, three start with a statement summarising some survey or official report, followed by a second paragraph starting with the words “That’s the conclusion of…”

Still, it’s all free to look at and, once the community reporters bed in, perhaps there will be a change of focus. As we have all learnt today, credit should be given for trying something new. So I wish Inside the M60 the best of luck.