I notice Nike is encouraging people to “sponsor” one of the 22,850 steps they have worked out Paula Radcliffe will need to complete in order to finish the Olympic marathon, promoted via a text message-backed campaign in halfwit’s comic the Sun this week. The reason I notice this is because my dad has put his name to one of them and featured on a quarter-page advert in said periodical yesterday. His is step 15,789, apparently.
The ad says “22,850 steps to gold”, which I can’t help but think comes across as a bit presumptuous. Like all Radcliffe has to do is turn up, complete the route and the gold medal will be hers. Let’s hope she doesn’t finish twelfth or collapse halfway round (she wouldn’t, would she?), or else everyone concerned is going to look a bit daft.
The Conversation {1 comments}
Well done for not making some sort of reference to Radcliffe shitting in a road – 22,850 step to brown, perhaps. Also good to see ‘halfwit’ back in use.
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