But the Devil does wear Primark.

Just set the video for The Devil Wears Primark and found myself recording a shite film called Without a Paddle instead. As mentioned previously, I was quite looking forward to this (notwithstanding the fact that it’s presented by Alexa Chung, who manages to both look and sound annoying, as well as having an annoying name).

I didn’t hear the continuity announcement but it seems fairly obvious it’s been pulled for “legal reasons”. Possibly it’s an injunction although it isn’t too clear. According to someone who claims to work for Primark, posting on Digital Spy, it’s an issue to do with the secret filming of Primark staff without obscuring their identity. Hmm.

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