http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/ <h2>A words-based weblog by Manchester journalist David Quinn</h2> Sun, 15 May 2011 15:42:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/comment-page-1/#comment-3015 Rev Stan Fri, 25 Apr 2008 22:34:01 +0000 http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/#comment-3015 As a regular viewer of BBC News 24, as was, I hadn't even noticed it had been rebranded. So licence-payers money well spent I reckon. As a regular viewer of BBC News 24, as was, I hadn’t even noticed it had been rebranded. So licence-payers money well spent I reckon.

]]> http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/comment-page-1/#comment-3008 David Wed, 23 Apr 2008 11:09:04 +0000 http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/#comment-3008 Or Sky. Or Sky.

]]> http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/comment-page-1/#comment-3007 Tim Footman Wed, 23 Apr 2008 07:21:42 +0000 http://www.wordsdept.co.uk/2008/04/21/bbc-news-not-24/#comment-3007 If they were proper branding consultants, they would have created a name that meant nothing (or at least nothing that might hint at the identity or content of the product): see Consignia, Accenture, Dave (a TV station, m'lud). They should have called it Flunt, or Plish-Norg or Bababababababababashwooo. If they were proper branding consultants, they would have created a name that meant nothing (or at least nothing that might hint at the identity or content of the product): see Consignia, Accenture, Dave (a TV station, m’lud). They should have called it Flunt, or Plish-Norg or Bababababababababashwooo.

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